Product launch is an intense, stressful time, but careful planning can help reduce your stress and give your team a solid plan to help manage the intensity. If you cover these four issues early in ...

Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients.

The next step in setting your launch's qualitative objectives is to gather all of the product's key stakeholders together to develop a short list that takes the company's overall vision and goals ...

Market awareness is a critical factor in success. You must acquire customers for the new product quickly to jump-start the launch and maintain momentum, according to the magazine "Fast Company." ...

Apple Mastered the Product Launch. Then a Pandemic Hit. ... Take, for example, Apple’s announcement Tuesday that its Worldwide Developer Conference would be held on June 22nd entirely online.