Product launch is an intense, stressful time, but careful planning can help reduce your stress and give your team a solid plan to help manage the intensity. If you cover these four issues early in ...

Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients.

Apple Mastered the Product Launch. Then a Pandemic Hit. ... Take, for example, Apple’s announcement Tuesday that its Worldwide Developer Conference would be held on June 22nd entirely online.

Apple’s AppleScript product manager, Sal Soghoian, was kind enough to get in touch to offer up this cool little AppleScript that acts as an instant Spotlight search trigger. It goes like this ...

Market awareness is a critical factor in success. You must acquire customers for the new product quickly to jump-start the launch and maintain momentum, according to the magazine "Fast Company." ...