The quality function deployment methodology is a 4-phase process of cascading matrices that takes the product development ...

Designers and engineers are no longer working alone with static tools and linear workflows. Today’s product development cycle is becoming faster, more flexible, and increasingly collaborative, powered ...

As AI, model-based systems engineering and digital thread strategies evolve, they're transforming how organizations define ...

Anyone familiar with product design and development understands its complex and time-consuming nature. Designing any real-world product requires numerous concepts and prototypes, all calculated ...

Simulation-led design eliminates guesswork, optimizing everything from production to communication while achieving equal or ...

Thanks to powerful simulation tools, AI and the use of digital twins, product development has become a highly optimized, data-driven journey. Companies that embrace this new model aren’t just ...

In this article, I offer a practical model of thinking about new product development (read new concept commercialisation) which draws from the rich and growing literature of design thinking and ...

But that wasn’t always the case. Once “rarely used in product development,” AI has experienced an evolution over the past few years, Zapf says.

Follow these five steps to optimize your new product's chance of success: 1. By Juan Manuel de Toro Shutterstock The failure rate for new products and services can be as high as 90% in some sectors.