When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem ...

References: Primary market research is the process of capturing data direct from HCPs themselves, to answer specific questions, whereas secondary market research is the process of compiling and ...

Investing in primary real estate markets like New York City comes with its own set of challenges and rewards. After being in the industry for more than 25 years, I’ve found that there are ...