Premier Inn Middle East, a joint venture between Emirates Group and Whitbread, has launched its new Book Direct campaign, ...

the brand is investing in a comprehensive relaunch of its digital media strategy. On this pitching process, Simon Leigh, Managing Director at Premier Inn Middle East said, “As we move into a new ...

Premier Inn will leverage targeted advertising, participate in trade fairs and exhibitions, and use social media strategies ...

Premier Inn, a joint venture between Emirates and Whitbread PLC in ... participation in trade fairs and exhibitions, and social media strategies aimed at both B2C and B2B markets. The partnership will ...