Entrepreneur’s easyGroup has brought several lawsuits in recent years over alleged infringement of its trademarks ...

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Premier Inn, Hilton, and Holiday Inn maintain strong market positions with high Brand Advantage scores, according to BVA BDRC ...

Premier Inn has expanded capacity by over 50% from 36,000 rooms ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

Premier Inn, the budget hotel chain owned by Whitbread, knew it needed to more deeply understand what its customers were looking for – more than any old-style ‘How was your stay?’ survey left on a ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...