With inflation biting and tariffs looming, Sony is reshaping its pricing strategy — offering a potential glimpse into Big Tech’s new economic reality.

The announcement was made late at night on Sunday European time via the PlayStation Blog, where the company revealed that Europe, the UK, Australia, and New Zealand would all be s

Sony said it will hike the price of its PlayStation 5 (PS5) console in markets in Europe, Britain, Australia and New Zealand, citing high inflation and fluctuating exchange rates. The Japanese technology and entertainment conglomerate is raising the cost of a PS5 without a disc drive by 11% to 499.