But if we can’t ban pharmaceutical ads, we can at least rein them in. Policymakers can play an integral role in addressing the manipulative advertising practices rampant in the industry, while still ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

While the Super Bowl may not always be the ideal spot for pharma, cultural events like the Oscars can offer a more ...

Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed ...

They dance in kitchens and in meadows frothy with flowers. They dance at weddings. They dance while fireworks bloom in dark summer skies; they dance in the bleachers at slow-pitch softball games.

Just nine weeks after UnitedHealthcare CEO Brian Thompson was murdered on a weekday morning on a busy street, the luminaries ...

A group backed by Elon Musk is running ads targeting Republican lawmakers in several states over their support of a federal ...

They are the people who dance in pharmaceutical ads, and if you watch televised sports, they’ve become about as inescapable as the CGI insurance lizard or Matthew McConaughey. According to iSpot ...

A potential ban would mean billions of advertising dollars going elsewhere. "If pharmaceutical ads are banned on TV, it's unlikely we'll see drug manufacturers cut marketing budgets wholesale ...