The blush should be extended from the centre towards your ears, covering a larger area of your cheeks than usual. Bear in mind that you need to build it up gradually, or else it might end up ...

Founder and CEO of Jamie Makeup, Jamie Greenberg, agrees, saying that this ruddy blush look is supposed to resemble your “boyfriend’s cheeks after a rugby match” (à la Prince William and ...

A makeup artist's guide to 'Boyfriend Blush' placement: Start at the apples of your cheek: "Using a blush brush or even better your fingertips, place the blush onto the apple of the cheek." Blend ...