C lean-girl minimalism and quiet luxury have dominated the beauty trend cycle as of late, but this spring I've noticed more ...

Just like I swap the clothes in my clothes to match seasonal trends, I always edit my perfume collection to vibe with the ...

Making your perfume last all day isn’t just about how much you apply or put but about using the proper techniques.

There’s nothing more frustrating than spritzing on your favourite fragrance in the morning, only for the scent to disappear ...

From choosing the right formulation to applying it correctly, small changes can make a big difference in extending the life ...

Another factor to consider? The longevity. While these may smell and taste sweet, they may only last for a short period of ...

Holding the bottle too close can concentrate the scent in one area, while spraying from too far away may cause the fragrance ...