marketing team don't buy into it and get excited by it, it's worthless. Its implementation will fail. In politically-driven organizations or organizations with decentralized P&Ls, the easy way out ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media ... UAB’s web presence impacts the health of the brand. UAB Digital Strategy and ...

Research gives you insights that will shape your positioning strategy and marketing plans so that you increase your chances of standing out. Ultimately, the goal of brand positioning research is to ...

Fashion brand Revolve is accused of profiting ... federal trade law by operating an advertising “scheme” in which influencers disguised paid product endorsements as genuine recommendations ...