Too many companies approach design from their own point of view and too few really look at how customers actually use products, according to a report on user experience (UX) design.

Investing in UX design also means clearing away as much friction as possible so that your odds of converting customers go up significantly. E-commerce is a game of numbers.

UX Theatre is easy to spot: It’s the application of any sort of design methodology without including a single user in the process, or including users but merely for show.

Businesses that mastered UX design positively differentiated themselves as customers found greater ease in using their products. In 2017, Forrester even reported that these companies earned $100 ...

When interconnecting UI/UX with branding, understanding that cohesiveness is key for any project. Whether your typography selection is consistent throughout a design, tonality needs to feel fluid ...

User experience designer (financial services): "Support UX and IT design integrations, testing, QA- ensures pages being released are in line with corporate standards and best practices.