Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...

1,270 Cr. The digital radio replacing the old model is the lookout for consumers integrating innovation and outlook. Radio advertising compared to the OOH fails to make any impact due to its major ...

However, like all players in the outdoor advertising space, oOh media’s business model hinges on its portfolio of leasehold concessions. We believe the contract duration for the roads segment is ...

Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH assets ...

oOh!media posted flat revenue for the year to ... The segment, which operates on a variable rent model, remains highly attractive, with 21 new office tower assets commissioned in CY24.

New feature sets the stage for more automated, programmatic OOH creative approval workflows; accelerates campaign turnaround, enabling media owners to access untapped revenue ...