However, like all players in the outdoor advertising space, oOh media’s business model hinges on its portfolio of leasehold concessions. We believe the contract duration for the roads segment is ...

1,270 Cr. The digital radio replacing the old model is the lookout for consumers integrating innovation and outlook. Radio advertising compared to the OOH fails to make any impact due to its major ...

The real value of 3D OOH for brands is building a long-term relationship with audiences. With increased metrics in retention ...

OOH has demonstrated immense growth on the back of digital and advancements in terms of measurement. The sector has seen advertising revenue grow from Rs 4,140 crore in 2023 to Rs 4,650 crore in ...

oOh!media posted flat revenue for the year to ... The segment, which operates on a variable rent model, remains highly attractive, with 21 new office tower assets commissioned in CY24.

This is a 2005 game originally aired on the Playhouse Disney website, the game was inspired on the Ooh and Aah's bumper series called Inspector Ooh. In the game you need to find 3 things hidden in ...

Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...

New feature sets the stage for more automated, programmatic OOH creative approval workflows; accelerates campaign turnaround, enabling media owners to access untapped revenue ...

Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH assets ...