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In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.

Roblox views its marketplace as a “critical part of the Roblox economy,” and seemingly with good reason; the company says it sold “1.8 billion total avatar items” on the platform just in 2022.