When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

Looking for a new pair of high-tech sneakers? Say hello to the latest addition to the Air Max family, the Nike Adapt Auto Max, with powered laces, voice control and customisable lighting.

However, they state that as the Chinese market evolves differently from the U.S. and Europe, Nike must adapt accordingly. Additionally, the company is said to face difficulties in refining its ...