Some websites require deep navigation—for example, we were working with a pipe manufacturer and it would have been a disservice to try and consolidate their categories into fewer layers.

It’s not called “navigation” for nothing. If potential customers can't find what they're looking for on your website, they'll find it somewhere else.

No longer can you take a “set-it-and-forget-it” approach to your website. To ensure a positive user experience, you have to update your site and navigation regularly.

Website innovation is encouraged but not at the cost of your users. When you’re considering how to improve your user’s experience, you need to remember how you feel navigating a poorly put together ...

According to BusinessDasher’s 2024 statistics, about 75% of consumers judge how credible a business is based on its website ...