“The Roblox platform was a natural fit to host Nars Color Quest, given its global reach ... 2021 to commemorate the launch of its Air Matte Lip Pigment collection, which users could virtually ...

However, according to Yonatan Raz-Fridman, founder and CEO of Supersocial behind both NARS and the e.l.f. UP Roblox experiences it’s not an either/or situation. Social channels are becoming more ...