Pirsig’s 1966 Honda Super Hawk motorcycle, featured in his novel Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values. Jaclyn Nash / NMAH Reading Robert ... data and used to nudge ...

Fifty years ago, America took a motorcycle ride that doubled as an exploration into the human mind. Amid a long struggle with ...

Reading Robert Pirsig’s description of a road trip today, one feels bereft. In his 1974 autobiographical novel Zen and the Art of Motorcycle ... behavioral data and used to nudge us into ...