This comes years after Airtel's acquisition of Tata Group's consumer mobile business. As of Q3 2024, Tata Play held a 32% share in the DTH market, ahead of Bharti Telemedia's 29.4%.

Bharti Airtel informed stock exchanges that it was in bilateral talks with Tata Group regarding the merger of Tata Play with its DTH business.

If this transaction goes through, this will be the second major deal between Bharti Airtel and Tata Group after the latter sold its mobile services- Tata Indicom in 2019. “Both the DTH and ...

This merger comes as audiences are gradually moving away from DTH to digital platforms ... which will increase Airtel’s non-mobile revenues. As per the report, Airtel will hold more than ...