Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile.

We list the best mobile app development software, to make it simple and easy to make applications customized for your business. This is important because while mobile apps may have been ...

Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Jean-Baptiste Hironde is the CEO and cofounder of the mobile app development and publishing studio MWM, a French tech startup. Mobile app trends are constantly evolving, and 2023 promises to be no ...

Twitter's iPad app is sometimes the neglected stepchild of its mobile app family: newer features usually come to the Android and iPhone versions first and are handed down to the iPad later, if ...

A new Mac app called Framous launched on Tuesday, giving you the ability to add device frames around screenshots to make them look more professional.. The helpful new tool can aid app developers ...