Chipotle Mexican Grill is going back into the metaverse ... This isn’t the first time Chipotle has teamed up with Roblox, a kid-friendly online gaming platform. In late October, Chipotle ...

Make the final roll using the “up” arrow ... Chipotle’s Boorito promotion rewarded Roblox players with vouchers for free meals. Chipotle Mexican Grill, Inc. Chipotle’s Boorito event ...

Chipotle, the US Mexican restaurant chain, introduced a new generation to a legacy promotion by entering the metaverse, resulting in over 8m plays of an online game and more than 4.6bn PR impressions.