2. Transactional data fosters relationships between the counterparties (i.e., the participating entities in the transaction). 3. It has a two-fold effect on accounting.

ICON is using its data management, data analytics and consultancy expertise to enable ICHOM to provide healthcare providers with a secure platform to share and compare high-quality, risk-adjusted ...

Closed-Loop Measurement For Off-Site Media. Data clean rooms connect the dots between off-site and social media ad exposures and purchase transactions to help understand the impact of off-site media.

With better incrementality testing, improved cross-channel measurement, and streamlined first-party data activation, marketers can optimize ROI with greater confidence while staying privacy-compliant.

With these insights in mind, the study pinpoints six critical methodological challenges faced by big-data measurement providers today: 1) assessing the impact of identity; 2) addressing footprint ...

Get access to all campaign measurement data: While there may be relationships to site referrals and the number of impressions, it is much more effective to see how the campaign actually influenced ...

To read more from The Drum’s latest Deep Dive, where we’ll be demystifying data & privacy for marketers in 2023, head over to our special hub. Technology Digital Transformation More from ...