The announcement isn't particularly surprising considering Mattel's eagerness to exploit its popular toys in the cinematic realm, but American Girl seems to be coming instead of Barbie 2.

in sports and beyond" and "close the gap that comes between girls and their full potential," per a company statement announcing the toys ahead of the Paris Olympic Games. The big picture: Mattel ...

Earth to astronaut Barbie, we have a new space collectible ... but probably not for all of the reasons Mattel intended.

A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy company in the world in 2014. Then Hasbro won the Disney Princess business away ...

"The Barbie Judge Doll encourages girls to learn more about making decisions to change the world for the better," Mattel said in a statement on Twitter announcing the new doll Barbie’s latest ...

For the past roughly six years, though, the company was still able to produce DC-themed toys aimed at girls and preschoolers. The deal may provide a boost for Mattel, which earlier this month ...