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Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.
The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.
The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...
Mattel released a statement honoring Mario Paglino and Gianni Grossi after a driver reportedly collided with them upon going ...
These 10 stocks could mint the next wave of millionaires › Mattel (NASDAQ:MAT), the global toy maker behind brands like Barbie, Hot Wheels, and Fisher-Price, reported its second quarter 2025 earnings ...
Mattel has launched its first Barbie doll with type 1 diabetes in a bid to foster a greater sense of inclusion and empathy among children, a company vice-president said earlier this week. The new ...
This article is more than 2 years old. Rivals Mattel MAT 0.0% and Hasbro HAS -2.3%, for the first time, have entered into a multi-year licensing agreement to create co-branded toys and games.
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says franchise chief Josh Silverman.
In total, he said Mattel has locked in more than 165 partnerships with brands and retailers related to the movie. Mattel's new Barbie and Ken dolls tied to their characters in the "Barbie" movie.
Currently, Mattel is facing potential holiday season inventory issues stemming from supply chain congestion. Mattel still holds a top position in toy marketing thanks to its highly recognized brands.
A 'Barbie' animated feature is moving forward, as Illumination & Mattel Studios have closed a deal percolating for some time, ...