The proud declaration “We Make Toys” is painted in giant letters, in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.

Now, two major U.S. toy companies are launching new brands of bricks ... the beginning of this month, Mattel had a case filled with plastic bricks bearing the logo Mattel Brick Shop at its exhibit ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division to make ...

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the ...