Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" ...

and Alex Morgan to be immortalized by Barbie. This is the first Ken doll of a professional athlete and the first of their “Kenbassadors” debuting this year. Mattel describes Kenbassadors as ...

Mattel released a limited-edition LeBron James Ken doll as part of the Kenbassadors collection. The doll features LeBron's signature style, including a #23 jersey, checkered pants and accessories.

NBA legend LeBron James has been unveiled as the first male athlete to be immortalised as a Ken doll by Mattel. Dubbed the ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...