Evaluating your organization’s marketing technology stack — in other words, all of the technology tools you use for marketing — is more important now than it has ever been. There are a ...

With almost 2,000 tools to choose from at last count, building a marketing technology stack is a daunting task. Barb Mosher Zinck has some field-tested tips to help you on your way. The number of ...

A marketing technology (MarTech) blueprint is a simple visual diagram ... IT teams, all with their roadmaps and systems connecting to our marketing stack without a blueprint.

CabinetM’s Stack Architecture Diagrams is an easy to use visualization tool that can be used to create architecture diagrams, map dataflows, technology roadmaps, customer journey maps, and ...

A recent report on the marketing technology landscape from Scott Brinker, Co-founder and CTO of Ion Interactive and author of the Chief Marketing Technologist blog, catalogued the stack of ...

CabinetM’s Stack Architecture Diagrams is an easy to use visualization tool that can be used to create architecture diagrams, map dataflows, technology roadmaps, customer journey maps, and ...

A marketing technology stack that is not set up properly to handle first-party data can cause a number of issues. For example, if data is not properly segmented or organized, it can be difficult ...