We need organizational structures and processes that match the sophistication and complexity of the marketing strategies, campaigns and brands that we support. Here are three ways that the best in ...

A modern marketer knows enterprise marketing solutions are based on three crucial layers of technology: data, analytics, and activation. The Data layer revolves around a Data Management Platform ...

he study shows that despite the current, uncertain economic climate, the shift to digital is significant. PUNE: Teradata Corporation recently released the results of its pan-European marketing ...

SAN FRANCISCO — Growth is typically a companywide focus at small companies and startups. And larger organizations tend to have dedicated growth teams.