Investor's Business Daily on MSN9h
Meta's Big AI Investments Could Face Test Of Ad Market Slowdown Amid Tariff Worries
The expensive push by Meta Platforms to build AI models has garnered excitement for Meta stock on Wall Street. But its resolve could be tested as tariffs and other economic concerns weigh on the ...
2025 Ad-Spend Projection Downgraded as Media Faces ‘Stagnating’ Sales
Due to "stagnating" sales for TV and radio broadcasters, the U.S. ad market is expected to grow at a slower pace than ...
Advanced Television4d
Study: Global ad market growth downgraded by $20bn
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...
Marketing Dive4d
Global ad spending expectations sink on trade war uncertainty: WARC
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...