Data is the backbone of growth and optimization. Research has shown that 49% of senior executives believe that analytics are a “key factor in better decision-making.” Data provides the ...

By making data understandable, searchable and usable, marketers can simplify segmentation at scale. Doing Better Work With Data It’s reasonable to assume that today’s AI systems are as bad as ...

WHY DATA ANALYTICS ARE VITAL. Increasingly, many industries depend on data to determine next steps and monitor success. For example, at Outpace SEO, our ability to collect, interpret, and respond ...

Personal experience will help make sense of the information presented during your data-driven market segmentation. – Brandon Pena, BrandON Media Group. 12. CREATING A REALISTIC (AND ADJUSTABLE ...

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and ...

How Your Company’s Data Can Help Lead to Effective and Successful Decision Making. Presented by: Citrin Cooperman. Getty Images.

Artwork: Chad Hagen, Nonsensical Infographic No. 1, 2009, digital Analytics 3.0 by Thomas H. DavenportHow Google Sold Its Engineers on Management by David A. GarvinData’s Credibility Problem by ...