Royal Caribbean Cruises Ltd. (RCL) is leaning into its loyalty program strategy as a key lever to deepen guest engagement and ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one. Discounts and rewards form the backbone of loyalty programs ...

Starting Oct. 6, Panera is adding new choice-based rewards, allowing members to select their reward from multiple options versus a single, pre-selected reward.

United Airlines is getting rid of a major benefit of being a top-tier United Airlines elite member. Robert Alexander/Getty Images Clear Plus, the paid membership that allows people to go around ...

Sony has a new loyalty program for PlayStation players. PlayStation Stars will include points that can be redeemed in the PlayStation Store and digital collectibles.

Australian airline Qantas is about to overhaul its popular frequent flyer loyalty program as the carrier seeks to refresh its image following a string of controversies. Under new CEO Vanessa ...