As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Increased competition in the retail industry is forcing ...

Looking beyond the horizon — how to break free from nosediving airline loyalty programs and chart a smarter course for earning travel rewards. Christy Bieber. April 17, 2025 at 6:47 AM.

Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by ...

Ailing Etsy rolls out its first loyalty program in move to spark growth. July 31, 2024 / 3:05 PM EDT / CBS/AP 7/31: CBS Morning News . 7/31: CBS Morning News 20:10.

1. Analytic Tools. Every customer is unique, so loyalty initiatives must be unique too. Data analytics give companies better insights and knowledge of customer preferences, activity and ...

Loyalty Program Offerings Should Reflect the Organization’s Goals Customer loyalty programs come in a variety of formats, have different requirements and offer different incentives and rewards.

Customer loyalty programs incentivize customers to engage with and support their favorite brands. Two small-business owners told Insider their loyalty programs helped them create personalized ...

Successful loyalty programs prompt desirable customer behaviors, keep people engaged, and generate a high ROI. Underperforming programs suffer from issues such as poor economics, lack of customer ...