the text to go with the link and a stop. For example: Your Site. If the site you're linking is part of your own website, though, you won't need to type in the full URL for your HTML link.

When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

it’s harder for your readers to distinguish between links, and you lose surrounding text for each link.” This advice goes back to understanding what the proper use of HTML elements and titles ...

Before the Penguin update, having keyword-rich anchor text links was one of the best ways to get your website to the top of the search engines. For example, if I were managing SEO for Rei.com and ...

Although we, as users, could copy those links or examine the HTML source of a document for named anchors that ... In what I consider a misguided move, Arc’s developers decided to encapsulate the long ...

In other words, my homepage links to itself, with some nice juicy text. And guess what? Despite no other backlinks with text to do with oklahoma, my site ranks #1 or 2 for red widgets in oklahoma.