The so-called "smiley" crest first appeared in ... "In the landscape of football badges today, Leeds United's approach stands out," say MadeByShape. "The new kit’s badge isn't just a callback ...

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

Inspired by the shirt worn in 1974, this bold yellow jersey prominently displays the iconic smiley badge used at the time. Read more: Leeds United's transfer fixer, Rodon's digs in the ribs and ...