Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

#RIPBILLYIf you enjoyed this episode of Roblox, make sure to SMASH that LIKE button down below as well as turn on the notifications to be a part of the notification SQUAD!Merch LinksRoblox Shirts ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with ...

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is going to let creators sell physical items from their games.

players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go with it. The new feature lives inside something called a ...

Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand ... they’ll want to buy some of that merch. Second, this is a more “clear-cut” way for creators ...