E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In ...

NEW YORK, Sept. 28, 2023 /CNW/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand ...

e.l.f. Cosmetics’ Roblox experience is inspired by the brand’s flagship products. “Our community has been asking for us to be on Roblox,” said Kory Marchisotto, chief marketing officer of ...

e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication an ...

E.l.f. has created a virtual kiosk within its immersive E.l.f. UP! Experience on the Roblox platform where U.S. consumers aged 13 and up can purchase a Roblox-exclusive limited-edition physical ...

Dive Insight: E.l.f. is upping its bets on Roblox by layering real-world commerce capabilities into its E.l.f. Up! experience, a move that the marketer asserts is the first of its kind among beauty ...

In the first 10 days since launch, Psycho Bunny on Roblox had already generated over 7 Million brand impressions, 220,000 in-store product interactions, and over 5,000 items claimed/sold.

The latest Roblox hit game is based on ITV’s show Hell’s Kitchen starring Gordon Ramsey.Upon joining the game, players are placed either on the Red team or the Blue team and must complete ...