NEW YORK, Sept. 28, 2023 /CNW/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In ...

E.l.f. has created a virtual kiosk within its immersive E.l.f. UP! Experience on the Roblox platform where U.S. consumers aged 13 and up can purchase a Roblox-exclusive limited-edition physical ...

e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication an ...

In the first 10 days since launch, Psycho Bunny on Roblox had already generated over 7 Million brand impressions, 220,000 in-store product interactions, and over 5,000 items claimed/sold.

e.l.f. Cosmetics’ Roblox experience is inspired by the brand’s flagship products. “Our community has been asking for us to be on Roblox,” said Kory Marchisotto, chief marketing officer of ...

Here are some easy steps you can follow to get the Color Splash Cannon: Start the Roblox desktop application or the Google Chrome website. If you are utilizing the app, there's no need to log in.