Billionaire L’Oréal heiress Francoise Bettencourt Meyers retires and passes on board role to her son
CEO Nicolas Hieronimus wants to target emerging countries and the U.S. and expand L’Oréal’s market share in products for men ...
Campaign13y
L'Oreal shifts away from celebrities for digital Men Expert push
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Cosmetics Business13d
L’Oréal Paris teams up with Arsenal FC in first football partnership
The beauty giant becomes Arsenal's official men's hair care partner, showcasing its Elvive Growth Booster collection to ...
Marketing Dive4y
L'Oréal Paris develops MMS campaign for brand awareness
L'Oréal Paris used mobile to promote a coupon offer for the new men's hair-care product, "StudioLine MineralFX aux actifs minéraux." An MMS was sent to 45,000 men ages 18-35 who had a smartphone. The ...