‘What has happened?’: Expert buys Kraft Mac & Cheese. Then she takes a closer look at the package
In 2002, the Food and Drug Administration sent the president of Kraft (which owns Velveeta) a letter warning the company that ...
Business Insider3y
How Kraft lost its value as consumers eat less processed cheese
meaning the value of its brand portfolio was declining. We unpacked how Kraft went from a small cheese factory to one of the world's largest food companies — and what's next for the brand.
Business Insider12y
The Good And The Bad Generic Grocery Brands
It turns out the choice varies by brand and by product. For macaroni and cheese, for instance, Kraft really is cheesier than Walmart. When it comes to lettuce, however, Kroger's is just as good as ...
Morningstar8d
Brand Investment a Key Ingredient for Kraft Heinz to Withstand Macro and Competitive Challenges
In this context, Kraft Heinz now controls more than 62% of the North American spreadable cheese aisle, with its Philadelphia brand up from 60% in 2019, as the firm has focused on moving to a ...