Fragrances hold deep cultural and religious significance in Pakistan. Traditional 'ittar' (non-alcoholic, oil-based perfumes) has been part of Islamic and South Asian traditions for centuries.

Decorative, glassy perfume bottles or ittar flacons with stoppers are the prized possessions of both royalty and a humble ittarwallah’s shop in the dusty streets of Kannauj (Uttar Pradesh), the ...