Our brand is more than a logo or a tagline. The MSU brand is how we work daily to tell our story. When we communicate the MSU story and our visual identity is consistent, we increase the awareness of ...

Shawn Respert was the first to do it 29 years ago. Then it was Mateen Cleaves during the 2000 national championship season. From there, it grew into a tradition that all Spartan fans anticipate as ...