According to research conducted by Kantar, humor in advertising has been declining since roughly the year 2000, with far fewer ads categorized as "light-hearted" or "funny." This decline only ...

In 2022 only 33% of ads could be considered lighthearted; lower still were fully “funny” ads—fewer than 10%. Fortunately, it appears that the industry has recently rediscovered its funny bone.

Super Bowl ads use celebs, humor, lots of dogs. February 13, 2023 / 10:32 AM EST / AP Actor Anna Faris bares all in Super Bowl ad . Actor Anna Faris bares all in Super Bowl ad 07:32.

Ads that use humor are not only more likely to be remembered, but also generate higher brand recognition and positive associations. Consumers remember funny commercials 53% more than they do their ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Preference for humor could also be a sign of the times, according to CINT. Compared to last year, 6 percent fewer respondents said they want Super Bowl ads to feature themes with real-world issues ...

NEW YORK - Advertisers played it safe in Super Bowl ads this year. There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable story lines were all but missing. And in ...

NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor ...

Super Bowl ads use celebs, humor, lots of dogs; What was your favorite? 02:22 NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and plenty ...

Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast. It's a pricey proposition: ads can cost as much as $7 million for 30 seconds.