Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

NOTE: This post was co-authored with the SUNY New Paltz students in PSY 307 (1) of Spring 2018 (in particular, Zachary Ertrachter, Mariah Griffin, and Gianna Petrera). A solid psychology education ...

A proposal is a sales tool not an information packet. The purpose of the proposal is to make a persuasive case that leads to a sale. To win the business, your proposal must overcome the following ...

There are few activities in the world of selling that are more time-consuming (but potentially lucrative) than writing sales proposals. They're a lot of work, but they're also the key to winning the ...

To convince a foundation that your charity is worthy of a grant, it helps to look at your project through the eyes of the grant maker. Foundations are “looking to make a social investment with their ...