But legal writing and blog writing are very different in structure and tone, and it can be challenging for lawyers to transition effectively between the two. Every law firm has its own platform ...

That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only matters if the outside is attractive enough to convince viewers to keep reading.

Structure content for AI search so it’s easy ... while a clear, well-formatted blog post without a single line of JSON-LD might get cited or paraphrased directly. Traditional search was about ...