But if your firm is still doing traditional segmentation using demographic details or psychographic profiles, you may be wasting your money. Worse, your old segmentation may distract you from ...

In this article, experts at Infiniti research have identified four retail market segmentation mistakes that companies often make and also suggests how to avoid them. The approach of ‘one size ...

When it comes to business development, market ... solutions may make far less sense for a manufacturing plant operating a single shift, for example, than one operating three. Segmentation is ...

Targeting individual market segments can be effective, but marketing segmentation also has some limitations. Segmentation involves classifying groups of people according to habits or characteristics.