I shared a visual on quantitative research and I was really glad to see how many of you found it useful, especially for ...

Op-ed: Qualitative research helps us understand the “why” behind the numbers. Without these methods, we risk misunderstanding ...

consider these examples to use or modify to suit your business needs. One way to start your qualitative research analysis is to look at historical data for your company and your industry.

Quantitative data involves measurable evidence, while qualitative data stems from observation and interpretation ... causes and potential solutions that numbers alone might miss." For example, in ...

It's what you are interested in that defines qualitative research," he adds. "It isn't the style of data gathering ... Qual is generally used for small sample groups, because, "you want to ...

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad ...