We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Is there a right approach to using qualitative data? When should you use quantitative data versus ... and revenue. Read Marc’s Radio Ink archives here.

Consequently, relying solely on quantitative data can lead marketers to overlook the human element of consumer behavior and miss out on valuable insights that only qualitative data can provide.

I’ve seen how data can make or break communications campaigns. Whether you use qualitative and quantitative research, surveys and in-depth interviews, social listening, audience influence ...