“The value proposition for header bidding in mobile app is greater because it bypasses that byzantine waterfall and the publisher doesn’t have to redo their waterfall in order to access more demand.” ...

Facebook users checking the app on their smartphone might see a major ... with content now much larger and more readable. The site’s header makes it easier to jump between site sections like ...

Mobile app advertisers ... Whereas header bidding on the web has coalesced around client-side JavaScript wrappers, including Prebid, and server-side wrappers, which allow SSPs, exchanges and wrapper ...

The company announced its support for header bidding on the mobile web last year. Today, it’s adding something similar for in-app advertising. That means app publishers who use header bidding ...

“Our integration with the world’s leading in-app header bidding solutions removes friction from the buying process while optimizing competition for all available in-app impressions in a single ...

Microsoft seems to be working on a redesign for the Windows 10 Settings app. Twitter ... versions of the header have already been spotted also suggests that the design isn't finalized as well.

The latest beta version of the Google app ... the header, below which you can faintly see the rounded corners of the darker background of the Discover feed itself. Interestingly, the new design ...

Rubicon Project has released the next generation of its header ... using FastLane of up to 300 per cent versus standard tag implementation. “Premium publishers and the top mobile app developers ...