South Korea is the example to follow when it comes to soft power. The country's music, cuisine and cosmetics are exported all ...

Korean culture has become popular among the younger generation in the UAE, shaping everything from entertainment and fashion to food and values. From K-dramas and K-pop to traditional customs and ...

Succeeding in South Korea means becoming a valuable asset to the government and being expected to maintain impeccable ...

For fans of Korean Pop Music groups like BTS and Black Pink, Korean dramas like Squid Game, or award-winning movies like Parasite, the retrospective Hallyu! The Korean Wave at the Museum of Fine ...

Not Park Hyung-siks Buried Hearts Or IU-Park Bo-gums new Netflix drama When Life Gives You Tangerines; THIS kdrama secures ...

MANILA – The evident spread of Hallyu in the country and the active cultural exchanges between Seoul and Manila have earned ...

Since the Hallyu Wave (Korean Wave) began transcending borders, the Korean TV industry (K-dramas) has never looked back. From major streaming giants like Netflix continuously producing original K ...

Hindustan Unilever India (HUL) is hedging its bets on small retail packs and Korean Hallyu wave inspiration for its food ...

South Korea’s snack exports soared to a record high for February, surpassing $40 million for the first time, as global demand ...