The quick-service restaurant has launched a Korean-inspired menu as a part of its annual international cuisine offering.

This is known as Hallyu, or the Korean wave ... growth but also the rooting of this consumption here in Brazil," she said. "Brazil is an important market for the Korean wave today, especially because ...

SM Entertainment says China remains a target market K-pop’s global expansion has long relied on a diverse mix of members, but ...

Instead, gradual approvals for K-pop concerts and Korean entertainment are expected, signalling a slow but steady reopening of the Chinese market to Hallyu content. According to Allkpop ...

While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave, now encompasses food, film and more, an annual study showed Tuesday (Feb 25). “Global Hallyu Trends Analysis ...

By Margareth Theresia Riding the global popularity wave of Korean brands, the clear liquor soju saw exports last year eclipse ...

These developments reflect the ever-expanding influence of "hallyu," or the Korean wave, with K-pop continuing to dominate Asia, Europe and South America, while Korean food is gaining popularity ...